Jerry Crockford is the Managing Director of Crockford Carlisle Pty Ltd.

Jerry learnt the importance of making every marketing dollar count from his family's days in retail shops and motels.

This was followed by seven years in radio broadcasting, which provided the basis for learning to write powerful, compelling advertising copy. From there, he and his wife developed a Direct Selling business which involved over 6,000 distributors. This experience enabled him to hone his face-to-face sales skills.

Jerry's role as Marketing Manager for Queensland's largest regional shopping centre gave him a wide range of experience in marketing. Everything from food and fashion through to complex products and services.

His company, Crockford Carlisle, now produces persuasive marketing materials for clients throughout Australia and as far away as Scotland and USA.