Speaker's profile
Jerry Crockford
Jerry Crockford is the Managing Director of Crockford Carlisle Pty Ltd.
Jerry learnt the importance of making every marketing dollar count from his family's
days in retail shops and motels.
This was followed by seven years in radio broadcasting, which provided the basis
for learning to write powerful, compelling advertising copy. From there, he and
his wife developed a Direct Selling business which involved over 6,000 distributors.
This experience enabled him to hone his face-to-face sales skills.
Jerry's role as Marketing Manager for Queensland's largest regional shopping centre
gave him a wide range of experience in marketing. Everything from food and fashion
through to complex products and services.
His company, Crockford Carlisle, now produces persuasive marketing materials for
clients throughout Australia and as far away as Scotland and USA.
September Event
How To Find The People Who Want What You Are Selling-And Make Sure They
Buy IT!
Jerry Crockford
During Jerry's session, you will hear hard-hitting, practical ideas that will improve
your marketing communications. When faced with the reality of the average person
being exposed to 7,500 marketing messages per week, you need to ensure that your...
- direct mail letters,
- yellow page advertisement,
- press advertising,
- brochures,
- internet website
and any other marketing communications contain a compelling, forceful message that
sets you apart from your competitors and makes your prospective clients want to
ACT NOW!
Jerry's presentations focus on practical and relevant information that have a high
take-home value. During the presentation, he will give you insights and a fresh
understanding about your marketing-including issues such as...
- The persuasiveness of your message.
- The Perceived Value of any offers you are using.
- Things you may be saying that are subconsciously turning people off.
- The way the headline/hook grabs the attention of your target market.
- Any missed opportunities to make you look better than your competitors.
His session will be entertaining, interesting and relevant-with inspiration that
you'll draw on to make your business GROW!
Attendance is just $15pp or $20 for 2 (personal or business) contribution and all
profits go towards. Registration is essential to secure your spot. Call Robyn
at 1300 760 146 or go to wellconnected.com.au to register.
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Meeting details: |
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Where |
Ipanema Hotel
2865 Gold Coast Highway
Surfers Paradise
http://www.ipanema.com.au/(07) 5554
4700 |
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When |
September 6 |
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Time |
7-9pm
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Contribution |
$15pp or $20 for 2 (personal or business) (Cash, cheque and credit card accepted) |
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Enquiries |
r.taylor@wellconnected.com.au
0414 908 820 |
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PARKING |
There is underground parking available at the hotel. The parking gates will be lifted
15 minutes prior to registration. Well Connected guests may park anywhere in the
underground parking area.
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Program |
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7.00 |
Registration |
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7.15 |
1 minute of fame introductions |
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7.30 |
Jerry Crockford - How to find people who want what you sell - and make sure they
buy! Part 1 |
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8.00 |
Break |
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8.15 |
Jerry Crockford Part 2 |
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8.45 |
Close |