The real estate market
Inside info on the real estate market
 Jay Carter
There is a lot happening in the Gold Coast Market now. Based on results over the
last few weeks, sales levels are strong and underlying demand is still in the market
place, but it’s not all roses out there. Jay will bring an update of what is really
happening in the ever changing, ever growing real estate market.
As CEO of Coldwell Banker Property Australia, Jay is across transactions from $200k
to $20m plus. This has honed his skills and given him a deeper understanding of
the business surrounding the real estate market. Jay is born and bred on the Gold
Coast but has an MBA from Sydney. He was instrumental in assisting his family in
establishing Coldwell Banker Property Australia and has filled many and varying
roles, including his current role of CEO. He is more than qualified to bring us
up to date.
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Maximising the value of your home
Highest & Best Use
 Frank Smith
As developers, our strategy is to always develop property by working out what the
‘highest and best use’ is for a particular property. Once this is done we then develop,
build and sell the property for a profit, because we have worked out what the maximum
yield of the property is.
What you may not realise that when you buy a block of land and build a house, you
are applying exactly the same principle that we do. The bank values your land and
the valuer gives you a valuation as if complete - which includes a building contract.
– same principle
In addition you may be spending your equity trying to renovate and improve your
house. However, this is what we call ‘hit and miss improvements’ as many people
often over capitalise and end up further in debt.
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